How Keytrade Bank generates extra value with its credit cards
Do you want to stand out in the market as a bank? Today, that means offering more service and better insurance - exactly what your customers expect. That's why Keytrade Bank, together with AXA Partners, designed new value propositions for their credit cards. The result? Their free VISA Classic, Gold and Platinum offer a superior customer experience to a smartly segmented target audience.
Do you want to stand out in the market as a bank? Today, that means offering more service and better insurance - exactly what your customers expect. That's why Keytrade Bank, together with AXA Partners, designed new value propositions for their credit cards. The result? Their free* VISA Classic, Gold and Platinum offer a superior customer experience to a smartly segmented target audience.
Credit cards: banks offer them to their customers to increase their ease of payment. These cards come with a number of classic benefits and services. The only problem is: your clients are expecting more than “classic”.
But what if you could increase the convenience of a credit card and improve its benefits? Keytrade Bank saw the possibilities and - at the suggestion of its broker - contacted AXA Partners as a cocreation partner. They went to work to turn Keytrade Bank's VISA credit cards into service providers that offer end users peace of mind and added value.
Benoit Suy, business development manager at AXA Partners: " For this, AXA Partners and Keytrade Bank worked together as one team. We analyzed market trends and customer data. We examined the challenges that credit card customers face in their daily lives and we looked in detail at what value proposition Keytrade Bank could offer in return."
People who travel a lot have different needs than people who want to use their credit card occasionally to make a secure online purchase. To respond to these different needs and expectations, Keytrade Bank decided to segment its offer into one basic card and two premium cards: the VISA Classic, Gold and Platinum. Each of these cards has services attached to it that are precisely tailored to what the various target audiences expect.
Keytrade Bank made a well-considered selection from the insurance and assistance solutions developed by AXA Partners and included in its portfolio. Because these solutions are 100% up to date and compliant, Keytrade Bank can integrate them smoothly and seamlessly into each of its credit cards.
These innovative services and insurance policies are designed to provide cardholders with great comfort. For example, thanks to their VISA Platinum, frequent travelers can benefit from a concierge service that provides practical assistance before and during the trip they paid for with their card. Reserving a rental car or applying for travel documents and visas, getting travel and health advice, tips for a good restaurant or directions to places of interest, even telephone access to a multilingual interpreting service .... Keytrade Bank offers it all free of charge to its VISA Platinum customers.
Premium holders can also count on their Keytrade Bank at more difficult times. Breakdown on the road, illness at destination, lost luggage or last minute cancellation: the Visa Gold and Platinum now offer total peace of mind. In addition, premium cardholders also enjoy an extended guarantee on valuable purchases made with their cards, such as household appliances and electronics. There is also an instant repair service attached to that insurance that can be called upon.
The Keytrade Bank Visa Classic also offers more than other similar credit cards. Thanks to the Safe Online and Purchase insurance that Keytrade Bank has put in place, clients are sure to make their purchases in complete security.
In order to ensure that the services associated with these additional benefits are carried out and followed up smoothly and around the world, Keytrade Bank relies on the AXA Partners assistance network. This network is responsible for assisting cardholders 24/7 - from answering questions to coordinating and providing breakdown assistance and assistance after an accident abroad, for example. In this way, Keytrade Bank can provide its customers with top service without having to use extra manpower.
The innovation of Keytrade Bank's VISA cards did not go unnoticed.
TopCompare.be chose Keytrade Bank's Visa Platinum as the best 'travel premium credit card' of 2020. It's only logical, since with this card, those who travel regularly and like to do so in comfort and peace of mind no longer have to worry about any risks. For his award, Topcompare.be examined features such as travel insurance, credit lines, charges for cash withdrawals, payments abroad and various extras. Thanks to its partnership with AXA Partners, the credit card provides access to great out-of-the-box insurance and services.
Keytrade Bank is an Internet bank and market leader in online trading. The bank gives its clients the opportunity to invest via the Internet on the main world markets. To this end, it offers its customers and non-customers online innovative, attractive and user-friendly financial instruments and expert advice, suitable for all those who wish to manage their financial affairs themselves. Keytrade Bank also offers full-fledged traditional banking services and home loans, which can be simulated, applied for and managed transparently and easily online.