What you need to know to successfully nudge customers
23 September 2022
Not sticking to resolutions, it's all too human, isn't it? Often an extra boost is exactly what we need to eat healthier, drive more safely or live greener. Prof. dr. Denise de Ridder, Professor of Psychology at Utrecht University, studies the possibilities and limitations of nudging. She also shares compelling insights on how your organisation can leverage nudges to help customers make better choices.