Why is the number of cyclists increasing?

Telraam.net collects data about the traffic on local, Belgian roads. Their figures show that since the corona crisis, we are increasingly ditching our cars, and taking the bicycle. The number of cars and trucks even decreased by 50 to 60 percent. Sales of e-bikes have also drastically increased. The electric bicycle after all allows us to cover a greater distance, in less time. Therefore, more locations within cycling range! The fact that we are all jumping on the bike more regularly can have various causes. Perhaps Belgians would rather get some fresh air than take the busy public transport? Or they are simply rediscovering cycling as a pleasant leisure activity. Whatever the reason, it seems as if Belgians have undergone a change that will ensure that bicycle traffic will continue to increase in the coming years.

More employees on the bicycle

Taking the bicycle to work has been increasing in popularity for some time. But this trend has also been increasing since the corona crisis. Among other things, a survey by VAB at the beginning of May 2020 shows that 1 in 10 car commuters have switched from a car to a bicycle. A growing number of organisations are offering their staff special benefits for responding to healthy and sustainable mobility. This concerns, for example, a bicycle allowance or leasing contract, including comprehensive insurance and 24/7 breakdown assistance. Also, fiscally, the company bicycle only offers advantages.

Keeping up with the cycling trend: always safe on the road

In fact, a bicycle as a main means of transport should be protected just as efficiently as a car. While in the past only cycling tourists insured their expensive racing bike, good bicycle insurance is now the rule. And this is not surprising at all, because the need is great. According to Statistics Flanders – after burglary – bicycle theft is the most common crime. An electric bicycle can easily cost several thousand Euro's. A stolen bike will put a spanner in the works. An accident can also not be ruled out, especially when, as a cyclist, you reach speeds of up to 45 kilometres per hour. A stranded cyclist – logically – prefers to rely on assistance in the event of a breakdown. However, this is not always self-evident, because one bicycle insurance is not the same as another. A decent bicycle insurance? It also offers breakdown assistance, with the option of taking cyclists and their bicycles home safely, wherever they are.

Bike assistance boosts the client experience

Does your organisation also want to make a mission of cycling? Give your cycling clients or employees a boost and protect them on their trips. The Bike Assistance package from AXA Partners provides well thought-out (all-in) insurance modules and assistance formulas for the whole family. With Bike Assistance, the cyclist is equipped with everything: from an accident abroad to theft or a flat tire in the city centre. He/she and his/her family can rely on cover and 24/7 roadside assistance anywhere, any time. In addition, regular bicycle maintenance is also a permanent part of the package. The excellent partner network of AXA Partners offers your company the opportunity to present itself as a modern mobility partner. By choosing the insurance modules and assistance formulas that your customer needs from the Bike Assistance package and including them strategically in your product range, you create a positive contact moment with your cycling customers. They can always rely on you on the road.